We tested Rare Beauty Soft Pinch Tinted Lip Oil - here's our honest review. (2023)

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The heart wants what it wants, and right now, ours is beating for Selena Gomez's latest release.beautyto throw. CrudeBeautySoft Pinch Tinted Lip Oil was released just over a month ago, and the WWD Shop editors put it through rigorous testing in order to write this honest review.

lip oilsare a trend category for lip care. according to aFebruary 2023 Glimpse Trends Report, internet searches for lip oil increased 116% last year. On TikTok,#LipOilhas garnered over 1.4 billion views to date. Combine this growing interest in lip oils with the stellar power of Gomez andRare Beauty Soft Pinch tinted lip oilhas become a roaring success since launching in late March, with nearly295 million views on TikTokand a handful of out-of-print tones.

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We tested Rare Beauty Soft Pinch Tinted Lip Oil - here's our honest review. (2)


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But here's the thing: itProduto labial Rare BeautyThe release is not your typical clear and glossy lip oil. The texture is distinctive - you have to feel it to fully understand it - and the color payoff is rich. These qualities caught our eye when product samples hit our desks at the WWD offices a month ago, and we've been testing this lip oil ever since. Our test review includes all the details you need to determine whether Rare Beauty's Soft Pinch Tinted Lip Oil is worth incorporating into your lip color wardrobe, plus more info on the formula's key ingredients, feedback of color and time of use throughout the day.

Ahead is a breakdown of our month-long trial experience with Rare Beauty's new tinted lip oil.

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Como testamos o Rare Beauty Soft Pinch Tinted Lip Oil

  • Product tested:Óleo labial colorido Rare Beauty Soft Pinch
  • Key ingredients:Jojoba Seed Oil and Sunflower Seed Oil
  • Shadow range:Eight shades of berry, nude, rose and peach
  • Number of testers:Four shopping editors
  • Test time period:One month
  • Retailer Availability:Sephora, Rare Beauty e SpaceNK
  • Pros:
    • incredibly light
    • non sticky glitter
    • Stains your lips for a long-lasting tint
    • highly pigmented
    • Available in eight shades
    • free cruelty
    • Dermatologist-tested and safe for sensitive skin
    • Flat angle doe foot applicator for intuitive application
  • Contras:
    • The glow only lasts for about an hour
    • Not a traditional pure lip oil
  • Best for:Moisturizing, long-lasting lip color that you can swipe and forget about.

We tested Rare Beauty Soft Pinch Tinted Lip Oil - here's our honest review. (3)

Óleo labial colorido Rare Beauty Soft Pinch$ 20Buy now at SEphora

Sobre o Soft Pinch Tinted Lip Oil da Rare Beauty

if you triedBlush líquido Soft Pinch da Rare Beauty, you will quickly understand the essence of this new colored lip oil: both products are part of the Soft Pinch family by Rare Beauty. Similar to TikTok-belovedliquid blush, Tinted Lip Oil by Rare Beauty has a transforming texture and long-lasting color.

Although Rare Beauty's Soft Pinch Tinted Lip Oil is, by name, a lip oil, this product has an incredibly unique feel. On the first swipe, the lip oil feels like a gel. But after slathering the lips, the product feels more like a moisturizing spot with the slight sheen of an emollientlipstick. The color payoff is also more intense than traditional lip oils: expect an immediate pop of color with a lasting stain that lasts for hours.

Jojoba Oil and Sunflower Seed Oil are the main ingredients in Rare Beauty's Soft Tinted Lip Oil. Jojoba seed oil hydrates lips while creating an occlusive barrier, which helps prevent moisture loss throughout the day. Sunflower seed oil has antioxidant properties, which means it can help soothe your lips from environmental stressors like sun damage or pollution.

Rare Beauty Soft Pinch Tinted Lip Oil: Editor's Test Review

Four WWD Shop editors tested Rare Beauty's Soft Pinch Tinted Lip Oil over the course of a month. If you're in the market for an almost translucent oil that drenches your lips, this isn't it. Instead, Rare Beauty Tinted Lip Oil is more like a sheer hydrating stain. Every one of our testers agrees that this lip oil has a messy feel—the texture is like a wet balm on the first swipe, then dries down to mimic a classic moisturizing lip balm or stain. we tested a lotlip oils, and we've never come across one that feels so soft and offers such long-lasting color.

On your lips, Rare Beauty's Soft Pinch Tinted Lip Oil has a slight sheen versus a high-shine effect you get fromlip gloss. If you want a little more shine, simply wait for the initial shine to wear off and apply a gloss or balm. We managed to complete the lip oil with many different balms and glosses without losing any pigments.

Rare Beauty's Soft Pinch Tinted Lip Oil applies like butter on hydrated lips, but can settle into fine lines if your lips are chapped or too dry. (We've had great results using ourbest lip scrubsand a light lip balm before application.) Our testers also noticed that the lip oil fades evenly throughout the day you use it. No streaks or uneven patches of color - just a spot that slowly fades away over hours after application. Once the initial shine wears off, the lip oil doesn't transfer or smudge while sipping and pinching.

Throughout our month-long testing period, our editors didn't notice the formula drying out in the tube. We're loving this Rare Beauty Lip Oil for long days at the office or big nights out - it doesn't budge and leaves your lips looking flushed and healthy.

Is Rare Beauty's Gentle Tinted Lip Oil worth it?

This $20 tinted lip oil is pricier than your average drugstore lip glosses and balms, but you'd be hard-pressed to find a similar multitasking lip product at a lower cost. And because Rare Beauty Tinted Lip Oil is highly pigmented, just one swipe is enough to cover your lips. Our testers note that the lip oil leaves a residual stain that lasts up to six hours, so reapplication is purely a personal preference.

In addition to versatility and a long-wearing finish, Rare Beauty's Soft Pinch Tinted Lip Oil also comes in a well-edited range of eight shades. Colors range from pretty peachy pinks to mauves and rosy browns. You can't go wrong with selecting a shade—that is, if you can get your hands on one.

We tested Rare Beauty Soft Pinch Tinted Lip Oil - here's our honest review. (4)

Óleo labial colorido Rare Beauty Soft Pinch$ 20Buy now at SEphora

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Meet the Author

Claire Sullivanis the senior beauty and lifestyle trade editor for WWD and Footwear News. She has spent over five years researching, reporting and writing about the beauty industry for publications such as Martha Stewart Living, Martha Stewart Weddings, InStyle and Byrdie. She's tested hundreds of products during her time as a beauty editor, so she's well-versed in selecting products that make a significant difference to her skin and hair. Sullivan tested every shade of Rare Beauty's new tinted lip oil, including her favorite shade, Hope.

Meet Rare Beauty's lip oil product testers

Adam Mansurogluis the Director of Commerce for Fairchild Media Group, writing and editing stories in WWD's Vertical Shop. Prior to his current role, the Brooklyn native covered men's and women's fashion, footwear, beauty and lifestyle trends for over 12 years. His texts and reports have been featured in various publications, such as Cosmopolitan Magazine, Men's Health Magazine and Out Magazine. From splurging in beauty shops to fixing teen acne problems to years of previewing new trending products for editorial review, Mansuroglu has always loved testing Rare Beauty Soft Pinch Tinted Lip Oil in Joy and Happy color shades, and he loved it. that just one tab of product can make your lips stay colorful for more than five hours.

Nikki Chwatt is the Style Trade Editor for WWD and Footwear News, where she writes and edits stories about the latest must-have clothing, accessories and footwear. As a New York City resident, she's earned a love for bags, shoes, and clothing, as well as beauty and skin care products that will keep your skin protected during the changing seasons. As a result, she's tested many beauty products—including this lip oil from Rare Beauty in Affection and Serenity—to see which ones work for her skin and hair type, and which might work better for others with different needs.

Olivia Ciglianois the writer and commercial producer for WWD and Footwear News. She is a New York-based fashion and lifestyle writer, keeping up with trends and digital culture. Her past signatures can be found in CR Fashion Book and Elite Daily. When she's not writing shoppable content at WWD and FN, she can be found testing out various makeup products found at the WWD office or local Sephora, including this new tinted lip oil from Rare Beauty.

Why trust WWD

Since 1910,WWD— often referred to as “the bible of fashion” — has been the industry's leading authoritative voice for senior executives in the global women's and men's fashion, retail and beauty communities, while informing the consumer media covering the Marketplace. Today, WWD's breaking news and trend coverage continues to be a trusted resource for fashion experts and consumers alike. Our shopping editors continue to uphold WWD's editorial standards and values ​​with quality, expertly backed product selections.

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